Some marketers will provide one or two ad copies, then be happy with their results. This can be one of the best ways to fail being an internet marketer and seldom have a long term ad campaign that continues to generate profits. Not only will your banners go stale and people will keep seeing exactly the same ads over and over again, however your CPM costs will continue increase as less people click, but nevertheless see your ad.

Facebook ads

I wrote an article a while back on split testing Facebook ads, and thought it could make for a great recap post on PPC.org, due to the importance of testing and exactly how it can affect your main point here.



Let%u2019s take a look at a weight loss campaign which i was running on Facebook quite some time back. In this specific campaign I had been able to run over 30,324,503 impressions and receive 27,538 clicks to my offer. As stated, this was a weight loss related offer and Facebook isn%u2019t approving as many of these type of offers while they used to, but the concept of split testing the photos is still the same.



There was a bunch of different images found in this campaign, but the ones below were the very best performers. It%u2019s also very imperative that you know that these ads were to a very generic audience, which was just %u201Cmales%u201D and certain age ranges. Also, the text for all those five campaigns were the identical, only the images were different.



Before going through the actual numbers, take a look at the images and see that you would be most likely to click.



Simply take a look at the numbers to the top image as well as the bottom image. The superior image received nearly 600,000 less impressions as opposed to bottom image, nevertheless it had over 1,000 more clicks, which is around 40% more clicks. All of this was due to the fact the top image were built with a click through rate of .12, along with the bottom image had a lower ctr of .07.



The particular difference in performance and profit would be huge. Imagine settling with only using a couple of these images for testing, as opposed to all five?

Facebook ads

For those of you wondering what the total campaign stats looked like, here are the figures from Facebook. And yes, it was a direct linking ad campaign.



I can't stress enough how important it can be to continually test your ad copy and remove under performing banners and ad copy.

Facebook ads